For the past century, the University Club of Toronto has hosted some of the country’s most celebrated thinkers, artists, and professionals. The Club finds its home in one of the country's finest neo-classical buildings and has a rich history steeped in its connections to art, culture, and the vibrant community that surrounds it.

Focusing on the Club’s unique blend of tradition and modernity, design elements such as classic typography and editorial layouts paired with rich photography and ambient video capture the mood and material beauty of the clubhouse itself were created to honour their history and identity.

Working with the design team, I created graphic elements such as the monogram, illustrations and social media assets, as well as helped iterate various website animations and interactions.